Thank you for your interest in The Center for Family Safety and Healing's relationship abuse awareness campaign model for college campuses: “It's Abuse.”

The following is an overview of our campaign – the reasons we created It's Abuse; our campaign goals; how we reach students; and what it takes to have a successful campaign.

If you are interested in bringing the It's Abuse campaign to your school, please contact us for more information!






Why is a campaign needed?

College students are especially at risk for abusive and controlling behaviors in intimate relationships. It happens on campuses across the country:

1 in 4 women in the United States will experience some form of physical abuse by a spouse, former spouse, cohabitating partner, or dating partner at some point in their lives (1)

21% of college students report that having experienced dating violence by a current partner (2)

32% of college students report having experienced dating violence by a former partner (3)

Women ages 16 to 24 experience the highest per capita rate of intimate violence, nearly three times more than any other age group (4)

In 2001, about 85% of victimizations by intimate partners were against women (588,490) and 15% of victimizations were against men (103,220) (5)

In 1994, 37% of all women who sought care in hospital emergency rooms for violence-related injuries were injured by a current or former spouse, boyfriend or girlfriend (6)

During one 6-9 month period 13% of college women were stalked, and 80% of campus stalking victims reported knowing their stalker (7)

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What will It's Abuse accomplish?

The goals of the It's Abuse campaign are to:


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How will we reach students?

Two key foundational elements of the campaign are an interactive Web site and peer-to-peer communications. During focus groups, college students told us they didn't have time to respond to traditional communication methods. That's why It's Abuse is taking a more innovative, high-tech approach:

The It's Abuse website - www.itsabuse.com – features an interactive, informational section, About Abuse, and a Resource Center customized to reflect your campus and community resources. Additionally, the website allows students to:


Additional ways to reach students are as unlimited as your imagination, but can include:


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What does it take to have a successful It's Abuse campaign?

While every school will implement the campaign in the best way for their particular campus, we have found the following elements and steps to be key foundations for a successful student campaign:

Phase I: Lay the Foundations

Pull together an interdisciplinary team from the College/University:


Develop a school policy:


Train staff members to whom students are most likely to reach out to:


Determine the department where the It's Abuse campaign will be 'housed':


Administer electronic survey to student body:


Submit necessary information for It's Abuse website customization to TCFSH:


Phase II: Engage Student Leaders

Recruit a Student Advisory Board:


Identify key student leadership:


Train Student Advisory Board Members:


Phase III: Plan and Implement Campaign

Student Advisory Board and Staff Coordinator plan campaign initiatives and events for the upcoming quarter/semester/year. Suggested campaign initiative goals would be:


See the above section on "How will we reach students?" or contact us for more ideas.

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Information Sources